Rahul Panchal - Creative Director

Rahul Panchal

Creative Director

(310) 817-0636

Honda – Ridgeline Launch

This truck is not only tough, it’s smart. It features an innovative tailgate and an electrical socket in the bed. We created a whimsical way to show off all the ways this new Honda Truck outperforms.

Pepsi – Super Bowl Social

Pepsi has been sponsoring the Superbowl halftime show forever, yet received little credit. This year, they asked us to change that. We mixed obsessive Katy Perry fandom with obsessive football fanaticism to make a pop-culture baby everyone could love.

MINI – Roof Studio

The roof of a MINI isn’t just a roof. It’s a blank canvas. A clean slate to be made your own. Personalization is a huge part of MINI culture, so the goal of the roofstudio banners was to create tools where MINI enthusiasts could both create and show off their roof designs.

Counterfeit Mini

In a pro-active measure against iconic brand counterfeiting, we established the Counter Counterfeit Commission (CCC).

Burger King – Sith Sense
Burger King’s sithsense.com was created as a tie-in to the Star Wars Episode III, Revenge of the Sith “Choose Your Destiny” in-store promotion.

Miller Man Law

The laws laid down by the Men of the Square Table are inviolable—but they’re nowhere near complete. That’s where you come in.

GAP - Watch Me Change
We launched GAP’s watchmechange.com as part of an integrated plan to communicate the transformation of Gap stores in key markets to a completely new look and feel. Each medium in the plan played a different role–some more rational than others.

Aereo
Aereo set out give America a modern choice with television. The product, packaging, advertising and experience needed to come a long way to get there. We built a lean ad team, got the marketing nailed, kicked off production on the first big campaign, grew subs 40%. The Supreme Court case brought it to a halt.

Honda – Civic Launch
We learned in testing that people thought the Civic had lost it’s edge, but they were willing to buy the new 2016 redesign just after seeing the outside design. So we created a whole world to show it off in beautiful 3D.

Honda – Ridgeline Launch

Pepsi – Super Bowl Social

MINI – Roof Studio

Counterfeit Mini

In a pro-active measure against iconic brand counterfeiting, we established the Counter Counterfeit Commission (CCC).

Burger King – Sith Sense
Burger King’s sithsense.com was created as a tie-in to the Star Wars Episode III, Revenge of the Sith “Choose Your Destiny” in-store promotion.

Miller Man Law

The laws laid down by the Men of the Square Table are inviolable—but they’re nowhere near complete. That’s where you come in.

Honda – Ridgeline Launch

Pepsi – Super Bowl Social

MINI – Roof Studio

Counterfeit Mini

In a pro-active measure against iconic brand counterfeiting, we established the Counter Counterfeit Commission (CCC).

Burger King – Sith Sense
Burger King’s sithsense.com was created as a tie-in to the Star Wars Episode III, Revenge of the Sith “Choose Your Destiny” in-store promotion.

Miller Man Law

The laws laid down by the Men of the Square Table are inviolable—but they’re nowhere near complete. That’s where you come in.

Agency Experience

CP+B

W+K

BFG9000

Barbarian Group

RPA

BBDO

Agency Experience

CP+B

W+K

BFG9000

Barbarian Group

RPA

BBDO

Past Clients

Honda

PepsiESPN
Nokia
Sharp
Jordan
Nike

MINI Cooper
Volkswagen
Domino's Pizza
Gap
Burger King
Virgin Atlantic
Coke Zero
Google

Miller
Maxim
Shimano

Past Clients

Honda

PepsiESPN
Nokia
Sharp
Jordan
Nike

MINI Cooper
Volkswagen
Domino's Pizza
Gap
Burger King
Virgin Atlantic
Coke Zero
Google

Miller
Maxim
Shimano

Awards
Work showcased in publications including the Wall Street Journal, New York Times, Newsweek, ID magazine, Creativity, Ad Critic, Ad Week, STEP Magazine, Communication Arts, and the Art Directors Club.

Clio Awards, Miller Lite Man Laws
Comm Arts Interactive Winner, Volkswagen GTI
One Show, Volkswagen GTI Integrated Campaign
Grand Prix Lion, MINI GTI Campaign
Gold Lion, BK SithSense.com
Gold Lion, Volkswagen VWfeatures.com
Silver Lion, BK Coq Roq Myspace
Gold Pencil, MINI Counterfeit Mini Integrated
Silver Pencil, MINI Roof Studio Banners
Bronze Pencil, MINI Slap Some Sense – beyond the banner.
Bronze Pencil, MINI Roofstudio.com
Bronze Pencil, BK Sithsense.com
Bronze Pencil, Gap Watchmechange.com
Bronze Pencil, MINI Motormate Integrated
Grand Clio, MINI Motormate Integrated
Gold Clio, Miller Lite Great Taste Trial Integrated
Gold Clio, MINI Counterfeit Integrated
Silver Clio, BK King Integrated
Silver Clio, Maxim Mantropy Integrated
Silver Clio, MINI CounterfeitMini.com
Bronze, BK Sithsense.com
Kelly Award, MINI Blank Canvas Print
Best of Catagory, ID Magazine, MINI Roofstudio.com
Site of the week – MINI Roofstudio http://www.designinteract.com/sow/022006/
D&AD Nomination, MINI Counterfeit Integrated
Silver ANDY, MINI Roofstudio.com
Silver ANDY, MINI Roofstudio banners
Bronze ANDY, Gap “Change” Integrated
Bronze ANDY, Gap WatchMeChange.com
Titanium Lion for Counterfeit Mini Integrated
Grand Prix, comeclean.com
Gold for counterfeitmini.com
Gold Pencil, BK Angus Diet
Andy Award, BK Angus Diet
Bronze Clio, BK Angus Diet
London International Winner – MINI Counterfeit Integrated
London International Winner – BK Sith Sense
London International Winner – Method Come Clean
Comm Arts Advertising Annual 2005 p.69 MINI Counterfeit Integrated
Comm Arts Advertising Annual 2005 p.79 Shimano Back to Work Week Banner
Comm Arts Advertising Annual 2005 p.85 Virgin Atlantic banners
D&AD Nomination, Maxim Endangeredman.com
D&AD Nomination, Virgin Atlantic Banners
Spot of the Day, Ad Critic, Maxim Mantropy Videos
Best of Show at the One Show three years in a row, the Grand Clio, the Grand Prix at Cannes, and Interactive Agency of the Year at Cannes.