We learned in testing that people thought the Civic had lost it’s edge, but they were willing to buy the new 2016 redesign just after seeing the outside design. So we created a whole world to show it off in beautiful 3D.

Role: Creative Director

Making-of video our animation partner Roof Studios put together is amazing. Also, funny side-note, my earlier project roofstudio.com for MINI took the domain name they wanted for their shop. Small, harsh world.